Here is a punch list of things you must consider before starting your journey. 1st, go to their Twitter profile.
- Always look at their Social engagement (if they claim to be able to help your business, they should have REAL followers themselves).
- If they have 1000’s of followers and a small number of Tweets…RUN
- Take a look at their followers. if the profiles that are following them have no relative content then they have no value to you or your business.